Terroir Tea Merchant

Terroir refers to the conditions in which something is grown or produced and that give the it its unique characteristics.  Having successfully trademarked the term "Terroir" within Australia, when the premium tea trend hit Melbourne, Terroir Tea Merchant was ready.

My positioning line: "Heighten the Senses" reminds Terroir customers to educate themselves in order to fully appreciate this premium product and enjoy the adventure of trying others from diverse regions.