Canoe Brewpub was a well loved food & beverage establishment in need of an updated image. Located in the historic City Light building, it only seemed fitting to speak to both the original utility and the recent build out to provide the perfect venue for a great night out. Accordingly, I wrote the positioning line: Built for Modern Times.

This first series of ads references the loyalty of longtime and frequent visitors.


The brewpub is also built to make the most of summer with an extensive patio. Maintaining the same contemporary tone and manner, these ads invite patrons to come outside and join the party.


Of course, the defining feature of any brewpub is the proximity of the micro brewery to the pub. These coasters make that point nicely.