Elkington Forest is a novel approach to real estate development: A forest that can be saved forever from logging, simply by selling a limited number of new custom cottages in a few small footprint hamlets hidden within the forest.

This is a new, sustainable approach to home purchase. In fact, the first in history. The target group are people-of-means who want to create a legacy. Hence, the positioning line: Your place in history.

The headlines and copy platform are a mashup of the two relevant themes: A place with a long history dating back hundreds of years and a place leading the world into a sustainable future. Kind of primordial ooze meets the moon landing.