Though the style might be referred to as classic Madison Avenue, it is always in the vernacular of the place and time of each assignment. You could call it New Old Stock - a seasoned copywriting approach always ready to act in the service of new ideas, new forms, new modes of communication.
FOOD & BEVERAGE
REAL ESTATE & DEVELOPMENT
TRAVEL & LEISURE
Right upfront, I’ll admit I’m unabashedly old school. I learned the craft of copy writing the old fashioned way, from a mentor over years of on-the-job training.
I believe that every purchase decision is an emotional one. Once that decision has been made, the customer will fill in the rationalization. Opening that emotional connection is the key to closing the sale.
Specificity, meaning and the power to provoke thought long after a line has been read make for the best kind of copy. And the best kind of copy is what I strive to produce every day.